One of the main reasons Canal Street Gallery needed a new website was not for aesthetic purposes, it was a functionality issue.  The problem lied in the fact that the gallery hosts frequent events, and it needs constant updates and up keeping.  Artists come and go, and so does their art work.  At the time, the website was built in a platform that only allowed someone with programming knowledge to make updates. The gallery owner felt bound at times and needed something simple that even she could log in and make edits herself.

The solution Green Pencil Media offered was a user-friendly platform that could be used to edit text, upload images and videos.  It also connected all their social media outlets to the website to better communicate with the public about events.  The gallery owner was very pleased with the functionality aspect of it as well as the style upgrade which gives it more of a clean and contemporary look which better suits the gallery’s style.