Case Study: NYC Website RedesignBlog Entry
Many clients come to us with outdated and improperly built websites. We look at every aspect of the site and all the ways in which it can be improved. We then design and develop a website that not only looks better, is easier to navigate, but also ranks better and generates more calls.
Dr. Alicia, a chiropractor in New York City, has been a long-time loyal client, but recently she was interested in a website redesign. After reviewing her goals Green Pencil Media helped them to realize their vision. Green Pencil Media redesigned their website to convey the forward-thinking and health conscious practice that they are.
We noticed that it was outdated and it lacked practical functionalities. The first thing was that her previous website did not have a strong address. As we’ve previously mentioned in our articles, having a strong name with a keyword of a related service in the name, only raises the chances for search engines to find a website. So now instead of www.DrAliciaK.com it has changed to www.NYChiroHealth.com. The next thing we noticed was that her previous website was built in Flash, which again will make it difficult for search engines to find since they pick up on keywords within the website text. So now she is in a CMS platform that allows her to update her website without any knowledge of HTML, and keep her content fresh and up-to-date which is something else that search engines like.
So in conclusion, her new website not only looks more professional, and is easier to navigate, it is also SEO ready and equipped with all her social media accounts so she is ready to market her new site. Now her website will become her best marketing tool!