Virginia Commonwealth University contacted Green Pencil Media for a logo design of the COACH (Communicating About Choices in Transplantation) study they were launching. The visual goal of the logo was to communicate awareness and education to kidney transplant candidates. The logo needed to be clean and simple and designed well incorporating symbols such as communication and kidney research.

This pilot study is designed to provide a preliminary test of an educational intervention aimed at improving kidney transplant candidates’ knowledge of the opportunities for and process, relative benefits and risks associated with living and deceased donor kidney transplantation. The study will also test the program’s efficacy in enhancing candidates’ communication about these options with members of their social networks (i.e., friends and family). Utilizing a randomized controlled trial, the project has the following objectives: to identify communication factors associated with kidney transplant candidates’ reluctance to discuss transplant options with members of their social networks; to develop a culturally sensitive educational program to improve kidney transplant candidates’ understanding of the opportunities for and process, risks and benefits of living and deceased donor transplantation and to enhance candidates’ intent to discuss their transplant options with others; to conduct a pilot test of the COACH Program to provide preliminary data on the program’s efficacy and generalizability.

To illustrate the process we made the image below:

Minimalism has always been an art to accomplish with limited resources. Our client at Advanced Dermatology Surgery knew that they were seeking a website that was clean, minimalistic, modern yet attention grabbing. We, at Green Pencil Media love clean and modern design, so we were excited and ready to work on this particular website. We love these kind of design challenges because it gives us a chance to communicate to the end user in a very direct and user-friendly fashion. Minimalistic design not only looks good but it’s also practical in saving time as the page is loading which is crucial to some websites and services.

As far as communication and information design goes, less is more. Clean and modern design allows all the clutter to non-exist so your message is clear and straightforward, which is what our client was seeking. Nothing makes us happier than a happy satisfied customer! Knowing that we have not only designed a great looking website for them that they can maintain with a user friendly content management system, lets us know we are creating solutions, and we are doing the right thing.

The purpose of an ecommerce site is to generate business for a product or to promote a service. Ecommerce web sites are store fronts that you can access from the convenience of your home. Goods and services can be viewed, read about and purchased with great ease. Without a doubt ecommerce is not just the way of the future but the way of purchasing now. Almost every business now realizes to stay competitive one must have a presence on the internet, even if they already have a brick and mortar store. Even restaurants have ecommerce web sites where customers can make a reservation, order food online, have food delivered and order gift certificates. However, all this ease for the purchaser means a lot of preparation, planning and precise execution on the part of the business owner.

An ecommerce web site can help a business to boom faster than anything. But it can also be a thorn in the side of a business, if it isn’t done properly. Fortunately, there are numerous web designers and developers that are pros at ecommerce web design. Although it is much easier and a lot less expensive than opening a brick and mortar store, careful considerations must not be overlooked.

Star Rich Shoes is a young, hip, Houston based business which was in need of a professional look applied to their website, along with functional features that would allow their business to grow. Check out their website by clicking here.

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